DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)

10 Problems with Blogging & How to Overcome Them

Yekemi Otaru

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Yekemi Otaru

10 Problems with Blogging & How to Overcome Them

You start something with the best intentions. An exercise routine, a new diet, a blog. But along the way, you stop. Starting is often easy. It’s continuing and getting the value that needs to be more deliberate. In business blogging, there are problems that new and experienced bloggers come across all the time.

 

RELATED ARTICLE: 4 Simple Steps for Starting a Business Blog

 

Yet, blogging is one of the most effective and low-cost ways to build an online presence and drive traffic to your website. In this blog, I’ll discuss the problems that are most often encountered with business blogging and how you can overcome them.

 

Here are the top 10 blogging problems that I’ve heard people mention:

  1. No one reads my blogs
  1. I don’t know what to write about
  1. I don’t know how to put my thoughts into words
  1. People don’t buy after they read
  1. My grammar is poor
  1. I’m not sure that I sound credible
  1. I don’t have time to write blogs
  1. I don’t know how often I should blog
  1. It takes too long to build an online presence
  1. Other people have already written about this topic

 

Problem #1 – No one reads my blogs

It takes time to build readership. Even marketing gurus like Neil Patel started somewhere. Indeed, there was a time when no one read his blogs but now he gets millions of hits every month.

Have a blogging plan and try to stick to it – don’t give up too soon. It takes a minimum of 12 months to get the visibility and traction that brings results. You can do it!

 

Problem #2 – I don’t know what to write about

Remember that no one knows as much about your business as you do. What might feel obvious to you, is likely to be insightful to others who want to learn more about your industry. Create a notes folder on your phone where you can keep new ideas, or jot down thoughts during the week so that you’re never looking at a blank page when it comes time to write.

 

Problem #3 – I don’t know how to put my thoughts into words

This is a common problem so don’t worry too much about it. Remember that your readers aren’t looking for a literary piece. They want to learn something valuable so they will forgive the odd rambling sentence. One great tip is to record yourself talking about the topic. Then use the recording to help write the blog post. This is how we at Doqaru write blog posts that keep our clients’ style and voice – we record them talking about their area of expertise.

 

Problem #4 – People don’t buy after they read my blog

If your blog is simply a means to sell your product, you might be disappointed. Your blog serves a different purpose. Yes, you can make sales as a result of blogging but it’s first purpose is to boost your visibility and to educate your marketplace. Blogging also helps with SEO by establishing your brand as a thought leader in your industry. Don’t worry too much about sales to start with.

RELATED ARTICLE: B2B Marketing Strategies: Long-term vs Short-term

 

Problem #5 – My grammar is poor

Struggling with there/their/they’re? Studies show that bad grammar can impact your credibility. So, you’re right to be concerned. Luckily, there are some easy fixes. Consider asking someone to proofread your blogs for you. Or install an online spelling and grammar checker such as Grammarly.

10 problems with blogging doqaru

Problem #6 – I’m not sure that I sound credible

Imposter syndrome is a real thing – just ask Sheryl Sandberg! We all worry from time to time that we don’t know as much as the world thinks we do. But think about everything that you’ve accomplished for you and your business. List three recent success stories, and shrug off the doubts. As you write blogs, add external links to research and stats. It beefs up your writing and adds credibility.

 

Problem #7 – I don’t have time to write blogs

Everyone wishes there were more hours in the day to tick items off their bucket list. Writing a blog is one of those things that many businesses know they should be doing. But often gets put off. A blog is worth spending time on, as it helps to build an audience, boost exposure and interact with your target market. If you feel strapped for time, try blogging something that’s less time-intensive. For instance, a large image with just a few lines of text underneath. This can attract different kinds of readers and could take five minutes to put together. It might not offer depth, but it will be easily shared and gives you an opportunity to write a long-form blog about it later on.

 

Problem #8 – I don’t know how often I should blog

Many people start a blog with excitement, posting their ideas multiple times a week before losing steam. Consistency is key when you’re creating a blog. Create a schedule and stick to it. For example, publish a blog once a week, once a fortnight or once a month. That way your readers know what to expect. If you have more ideas – save them for later. No doubt there will be times when you’re low on creativity and want a bank of blogs to pull from.

 

Problem #9 – It takes too long to build an online presence

There is no silver bullet: You can’t build an online presence overnight. But when was the first time you thought about starting a blog? Imagine if you’d been working on it ever since. Your online presence may have been fully-fledged by now. Start your blog. Then speed up the process of creating an online brand by adding business social media accounts to your business. Ensure that you have one clear voice and personality across all channels.

 

Problem #10 – Other people have already written about this topic

There’s nothing new under the sun. Everything has been talked about before! Those in the arts say that there are only seven stories out there. Yet, we have millions of books and movies to choose from when we curl up with a good novel or a film. The unique thing about your blog will be… you! Nobody else can tell your thoughts or state your outlook on your industry. So be brave and tell your story from your own perspective. Let go of the excuses and ready…set… blog!

 

If you’d like support to start, maintain or grow your business blog, get in touch with me on info@doqaru.com or call me on +441224 289 780. The team and I can help you to plan and create the right content for your blog.

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DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)