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Author: Sarah Dickie
reactive marketing campaign 2020

Best Reactive Marketing Campaigns 2020

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By: Sarah Dickie

Posted on: 12/01/21

Last year, I wrote a blog on the reactive marketing campaigns of 2019. It’s still top of Google searches for  ‘Reactive Marketing Campaigns’. Louis Vuitton, Veuve Clicquot and MasterCard are a few of the companies that have read the blog. I’m delighted that the blog attracted such attention. So, this year’s edition has a lot […]

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working from home doqaru

Working from Home: Has the Novelty Worn Off?

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By: Sarah Dickie

Posted on: 08/12/20

For many of us, three quarters of 2020 has been spent working from home. It was probably a treat to start with. No commuting, laptop on your bed or sofa. Perhaps, like me, you had infinite access to snacks! But are we still as excited about the possibility of working from home for the foreseeable […]

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Best Reactive Marketing Campaigns 2019

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By: Sarah Dickie

Posted on: 06/01/20

Earlier in the year, I posted about how brilliant I thought the company, Innocent, present their reactive marketing campaigns when they see certain top trends, gaffes and news stories. They use memes, clever play on words and what’s happened to promote their products. In the last few months, top trends and news has been overshadowed […]

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