
Last year, I wrote a blog on the reactive marketing campaigns of 2019. It’s still top of Google searches for ‘Reactive Marketing Campaigns’. Louis Vuitton, Veuve Clicquot and MasterCard are a few of the companies that have read the blog. I’m delighted that the blog attracted such attention. So, this year’s edition has a lot […]
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For many of us, three quarters of 2020 has been spent working from home. It was probably a treat to start with. No commuting, laptop on your bed or sofa. Perhaps, like me, you had infinite access to snacks! But are we still as excited about the possibility of working from home for the foreseeable […]
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Earlier in the year, I posted about how brilliant I thought the company, Innocent, present their reactive marketing campaigns when they see certain top trends, gaffes and news stories. They use memes, clever play on words and what’s happened to promote their products. In the last few months, top trends and news has been overshadowed […]
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