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Author: Yekemi Otaru
business blog steps doqaru

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

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By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

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Press Release: Hat Trick of Successes for Recent Merger

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By: Yekemi Otaru

Posted on: 10/07/19

Doqaru Limited, a recent merger by Aberdeen businesswomen Sarah Downs and Yekemi Otaru is growing at an astounding rate. The company has achieved a six-figure revenue in its first six months of trading. In response to recent growth, the company have plans to expand further this year. Read the full press release here.

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Strategic Business Development & Marketing: What Do Doqaru Do?

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By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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How Business Development and Marketing Can Work Together

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By: Yekemi Otaru

Posted on: 18/06/19

I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role felt the same at times; the same purpose dressed up in a buzzword job title. Now that I co-own a business growth consultancy, I get […]

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B2B Marketing Strategies: Long-term vs Short-term

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By: Yekemi Otaru

Posted on: 06/06/19

I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks ago and we need to get customers quickly.” “OK…who is your target customer?” “Everyone! We have a great product.” Regardless of how amazing it might sound, not everyone is your target customer. Understanding and […]

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