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Author: Yekemi Otaru
organic marketing doqaru

Is Organic Marketing Dead?

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By: Yekemi Otaru

Posted on: 13/07/21

In Q1 2021, paid marketing on Google grew by 20% YoY. B2C and B2B companies spend their marketing dollars on Google, LinkedIn, and Instagram ads partly because organic marketing feels less efficient for driving traffic and engaging the right audience. Yet, organic marketing plays a crucial role in the success of paid and sponsored posts. […]

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Every Thursday, I host a LinkedIn Live, #YOLive, for my connections to gain value. During the lives, I interview guests about a variety of topics. One of the most recent guests was Dr Ana Canhoto. This blog outlines the topics we discussed on the live show, including Dr Ana’s opinion and thoughts on the value […]

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B2B Marketing Strategies That Work Right Now

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By: Yekemi Otaru

Posted on: 18/05/21

B2B marketing strategies are notoriously harder to crack compared to B2C. But, both markets are merging into what some call H2H (Human-to-Human). Good news for B2B! It means that the strategies we use should focus on engaging people – humans. To some extent, we can disregard the big bad business world and fix our eyes […]

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Clubhouse

Clubhouse: A Medley of Interactive Talk Shows in a Crowded Pub

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By: Yekemi Otaru

Posted on: 16/03/21

Clubhouse is a year old this month, but it’s already leading in user growth, hype and controversy. Oman just blocked the app for “not having the right permit” to operate. Other issues include China and the recent fears around data privacy. Yet, the app continues to grow. In December 2020, it had 3,500 users, including celebrities like […]

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2020 reflection doqaru

2020 Reflection: A 4-phase Rollercoaster

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By: Yekemi Otaru

Posted on: 22/12/20

“If we make half of what we made last year, we’d have had a good year.” Those were my words to my business partner, Sarah when the pandemic hit the UK and we went into a lockdown. After many months of planning, juggling and hard work, we hit a point in the road that we […]

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