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Author: Yekemi Otaru
marketing qualified leads

Marketing Qualified Leads: Why You Need Them & How to Get Them

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By: Yekemi Otaru

Posted on: 28/09/21

For most business owners, growing revenue is a top priority. To increase revenue, you need leads. But not any ol’ leads will do. Sales growth requires a steady stream of marketing qualified leads (MQLs). MQLs are warm leads from people who have shown an interest in your offering. Leads from people who have engaged with […]

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psychological safety doqaru

3 Ways that Conversations Drive Psychological Safety at Work

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By: Yekemi Otaru

Posted on: 10/08/21

Something wasn’t right. I shared my concerns with one of the team leaders about what was happening in the group. His response suggested that I keep my worries to myself, as he reveals: “You’ll be seen as a troublemaker if you bring that up!” I didn’t feel safe afterwards and always felt like I had […]

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organic marketing doqaru

Is Organic Marketing Dead?

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By: Yekemi Otaru

Posted on: 13/07/21

In Q1 2021, paid marketing on Google grew by 20% YoY. B2C and B2B companies spend their marketing dollars on Google, LinkedIn, and Instagram ads partly because organic marketing feels less efficient for driving traffic and engaging the right audience. Yet, organic marketing plays a crucial role in the success of paid and sponsored posts. […]

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Every Thursday, I host a LinkedIn Live, #YOLive, for my connections to gain value. During the lives, I interview guests about a variety of topics. One of the most recent guests was Dr Ana Canhoto. This blog outlines the topics we discussed on the live show, including Dr Ana’s opinion and thoughts on the value […]

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B2B Marketing Strategies That Work Right Now

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By: Yekemi Otaru

Posted on: 18/05/21

B2B marketing strategies are notoriously harder to crack compared to B2C. But, both markets are merging into what some call H2H (Human-to-Human). Good news for B2B! It means that the strategies we use should focus on engaging people – humans. To some extent, we can disregard the big bad business world and fix our eyes […]

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