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Author: Yekemi Otaru
2020 reflection doqaru

2020 Reflection: A 4-phase Rollercoaster

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By: Yekemi Otaru

Posted on: 22/12/20

“If we make half of what we made last year, we’d have had a good year.” Those were my words to my business partner, Sarah when the pandemic hit the UK and we went into a lockdown. After many months of planning, juggling and hard work, we hit a point in the road that we […]

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If you are a start-up or SME, this is the time to emphasise your value proposition. In business, you need to be clear to our customers about the value of the services that you deliver. It is what differentiates you from your competition – otherwise, why would anyone come to you? A value proposition helps […]

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sales and marketing are changing doqaru

Sales and Marketing is Changing and So Are We

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By: Yekemi Otaru

Posted on: 03/08/20

We’ve been in business for 20 months and like every idea, what we are has evolved. If I were to describe who we are today, it’d be something like, “We’re a business sales consultancy focused on helping our clients effectively grow revenue. We just happen to be good at marketing.” We’re a team of 4 […]

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doqarucon

DoqaruCon 2020: Conference Content

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By: Yekemi Otaru

Posted on: 14/04/20

DoqaruCon is an inspirational industry conference focused on professional and personal growth in the energy sector. We at Doqaru launched our very first Sales Development Conference in Aberdeen on March 5th, 2020. It was a phenomenal day with almost 200 delegates, 29 speakers and 15 exhibitors from across the UK’s energy sector and beyond. There’s an overview […]

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content marketing packs from Doqaru

Content Marketing Packs: Build an Army on a Budget

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By: Yekemi Otaru

Posted on: 23/03/20

Pushing out relevant, engaging content is like building an army to fight for you and now’s a great time to start. That’s why we’ve expanded our capacity to provide Monthly Content Packs. WHAT WILL YOU GET? Each month, you’ll receive a link to a folder with 10 pieces of branded content specially created for you. Monthly […]

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