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Keep up to date with the latest news from Doqaru, our partners, clients and markets.
DoqaruCon Speaker – How Sales Has Changed in the Oil & Gas Industry
In this episode of Doqaru Sofa Chats, we talk to Mark LaCour, the Founder of the Oil & Gas Global Network (OGGN), speaker and renowned...
DoqaruCon Speaker – Relationship Intelligence to Unlock Revenue in the Energy Sector
Episode Overview In this episode of Doqaru Sofa Chats, we talk to Adam Roberts, Sales Director at Introhive. Introhive help organisations...
Thinking of Diversifying from Oil & Gas to Offshore Wind? Here are a few things to consider…
We’ve heard the saying that the only constant thing is change. As a young nurse, I had to change my career path due to health reasons....
DoqaruCon Speaker – Digital Marketing in the Modern Age
We’ve started a new series of Doqaru Sofa Chats 🎉. In Season 2, we’ll speak to the industry leaders and entrepreneurs who will headline...
Growth through Management Buy-Out
About Louise Louise Wood is Managing Director at Prodill Energy Resources Solutions. Her 30-year career in recruitment covers a variety of...
Best Reactive Marketing Campaigns 2019
Earlier in the year, I posted about how brilliant I thought the company, Innocent, present their reactive marketing campaigns when they...
Organic Growth in SMEs
About David David graduated from RGU in 2000 with a degree in Computer Science. His first job out of university was as a software engineer...
10 Problems with Blogging & How to Overcome Them
You start something with the best intentions. An exercise routine, a new diet, a blog. But along the way, you stop. Starting is often...
Growing Through Franchising
About Sarra As Managing Director, Sarra leads SmartPA in its quest to inspire, educate and empower people to become financially...
How to Help Your Customers Navigate the Purchasing Decision Through Insight Selling
It wasn’t all that long ago that sellers didn’t need to work as hard to pitch their product to potential buyers’ and could simply explain...
The Playground’s Guide To Effective Networking: Which Kid Are You?
You’ve probably heard the startling stats. We fear public speaking more than we fear death. When it comes to networking, many of us have a...
Growing Through Mergers and Acquisitions – Part 1 (The Acquirer)
General Podcast Introduction Doqaru Sofa Chats is a series of informal chats with business leaders and entrepreneurs discussing start-ups,...
7 Ways That We Drive Psychological Safety at Work
I’ve been reading articles about bringing your “whole self” to work and the role of psychological safety in the workplace. Some reports...
Seven Standout Ways To Be A More Successful Business
Some of the elements we touch on in this blog include; customer service, pricing and creating relationships with customers through giving...
How to Bring New Technology to the Oil & Gas Market
Countless products are launched every day by small and large companies. Not every product succeeds. In fact, it is more likely for a...
3 Mistakes that Give Strategic Marketing a Bad Name
When Sarah and I decided to merge, our main driver was the gap we saw in the market for strategy-led alignment. We had both worked with...
Press Release: Four Aberdeen Finalists in The Great British Entrepreneur Awards
Four Aberdeen-based Entrepreneurs have been shortlisted over three categories at the 2019 Royal Bank of Scotland Great British...
4 Simple Steps for Starting a Business Blog: A Beginner’s Guide
Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing...
Business Development & Sales – What is the Difference?
Many people in my network have asked me “What’s the difference between business development and sales?” It’s a great question and one that...
Press Release: Hat Trick of Successes for Recent Merger
Doqaru Limited, a recent merger by Aberdeen businesswomen Sarah Downs and Yekemi Otaru is growing at an astounding rate. The company has...
Strategic Business Development & Marketing: What Do Doqaru Do?
We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they...
Why You Should Align Business Development Efforts with Your Exit Strategy
Over 600,000 companies launch in the UK every year. This is an incredible number of businesses, many of which will develop a business plan...
How Business Development and Marketing Can Work Together
I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing...
B2B Marketing Strategies: Long-term vs Short-term
I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks...
6 Ways Competitor Intelligence Improves Your Marketing Strategy
Understanding your company’s competitive landscape is crucial if you want to build an audience for your business. It is about...
12 Business Blog Post Ideas from London’s Hottest Start-ups
You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always...
Great! Your Technology Works but Can You Run a Business?
There are over 600,000 companies set up in the UK each year. Many of these companies seek to offer new technology to the market,...
How to Build a Support Network for Your Business
Many of us start our own businesses for the same reasons: to have more flexibility, to make a difference, to be rewarded for all the hard...
25 Ways Business Owners Can Boost LinkedIn Engagement
Sarah and I use LinkedIn a lot! Between us, we have over 8,000 unique connections and we cherish this network. It’s not the largest...
4 Storytelling Examples to Tell Your Business Story More Effectively
When was the last time you engaged and became persuaded by a set of bullet points? One reason you may not have been persuaded (apart from...
How to Maintain Your Company Culture As You Scale Up
Business owners often focus on sales, company accounts and operations. You need these to grow your business but nurturing your company...
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