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Doqaru Limited, a recent merger by Aberdeen businesswomen Sarah Downs and Yekemi Otaru is growing at an astounding rate. The company has achieved a six-figure revenue in its first six months of trading. In response to recent growth, the company have plans to expand...read more
We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts....read more
Over 600,000 companies launch in the UK every year. This is an incredible number of businesses, many of which will develop a business plan at some point. But few of these businesses will plan for their exit. Whether you want to build a company that takes over the...read more
I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role felt the same at times; the same purpose dressed up in a buzzword job...read more
I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks ago and we need to get customers quickly.” “OK…who is your target customer?” “Everyone! We have a great product.” Regardless of...read more
Understanding your company’s competitive landscape is crucial if you want to build an audience for your business. It is about understanding the business environment outside your business so that you are in the best position possible to grow your business. Competitor...read more
You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always looking for ways to support start-ups and SMEs in writing more and better content. So, when I came across a recent WIRED.CO.UK article...read more
There are over 600,000 companies set up in the UK each year. Many of these companies seek to offer new technology to the market, technology that they hope will improve their customers’ efficiencies, safety and cost. Indeed, there are fantastic ideas out there. Most...read more
Many of us start our own businesses for the same reasons: to have more flexibility, to make a difference, to be rewarded for all the hard work we put in and maybe to look after ourselves better. These were the reasons I went into self-employment in 2015; following a...read more
Sarah and I use LinkedIn a lot! Between us, we have over 8,000 unique connections and we cherish this network. It’s not the largest network in the world but we are proud of the professionals that we can engage with and support as a result. Here's how we drive...read more
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