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Keep up to date with the latest news from Doqaru, our partners, clients and markets.How to Bring New Technology to the Oil & Gas Market
Countless products are launched every day by small and large companies. Not every product succeeds. In fact, it is more likely for a...
3 Mistakes that Give Strategic Marketing a Bad Name
When Sarah and I decided to merge, our main driver was the gap we saw in the market for strategy-led alignment. We had both worked with...
Press Release: Four Aberdeen Finalists in The Great British Entrepreneur Awards
Four Aberdeen-based Entrepreneurs have been shortlisted over three categories at the 2019 Royal Bank of Scotland Great British...
4 Simple Steps for Starting a Business Blog: A Beginner’s Guide
Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing...
Business Development & Sales – What is the Difference?
Many people in my network have asked me “What’s the difference between business development and sales?” It’s a great question and one that...
Business Development & Sales – What is the Difference?
Many people in my network have asked me “What’s the difference between business development and sales?” It’s a great question and one that...
Press Release: Hat Trick of Successes for Recent Merger
Doqaru Limited, a recent merger by Aberdeen businesswomen Sarah Downs and Yekemi Otaru is growing at an astounding rate. The company has...
Strategic Business Development & Marketing: What Do Doqaru Do?
We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they...
Why You Should Align Business Development Efforts with Your Exit Strategy
Over 600,000 companies launch in the UK every year. This is an incredible number of businesses, many of which will develop a business plan...
How Business Development and Marketing Can Work Together
I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing...
B2B Marketing Strategies: Long-term vs Short-term
I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks...
6 Ways Competitor Intelligence Improves Your Marketing Strategy
Understanding your company’s competitive landscape is crucial if you want to build an audience for your business. It is about...
12 Business Blog Post Ideas from London’s Hottest Start-ups
You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always...
Great! Your Technology Works but Can You Run a Business?
There are over 600,000 companies set up in the UK each year. Many of these companies seek to offer new technology to the market,...
How to Build a Support Network for Your Business
Many of us start our own businesses for the same reasons: to have more flexibility, to make a difference, to be rewarded for all the hard...
25 Ways Business Owners Can Boost LinkedIn Engagement
Sarah and I use LinkedIn a lot! Between us, we have over 8,000 unique connections and we cherish this network. It’s not the largest...
4 Storytelling Examples to Tell Your Business Story More Effectively
When was the last time you engaged and became persuaded by a set of bullet points? One reason you may not have been persuaded (apart from...
How to Maintain Your Company Culture As You Scale Up
Business owners often focus on sales, company accounts and operations. You need these to grow your business but nurturing your company...
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