DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)

See all posts for:

Category: Growth

Growing Through Mergers and Acquisitions – Part 1 (The Acquirer)

Type:

By: Yekemi Otaru

Posted on: 15/10/19

General Podcast Introduction Doqaru Sofa Chats is a series of informal chats with business leaders and entrepreneurs discussing start-ups, scale-ups, leadership and resilience and what it means for the ever-changing world of business. Your hosts are Yekemi Otaru and Sarah Downs, co-founding directors of Doqaru. Based in Aberdeen, Scotland, Doqaru is a strategy-led sales growth […]

See More
more successful business doqaru

Seven Standout Ways To Be A More Successful Business

Type:

By: Yekemi Otaru

Posted on: 24/09/19

Some of the elements we touch on in this blog include; customer service, pricing and creating relationships with customers through giving your brand a ‘personality’ that people can relate to. Do you want to be a more successful business? We know we do! 1. Provide outstanding customer service To excel in customer service, you and […]

See More
new technology oil and gas market doqaru

How to Bring New Technology to the Oil & Gas Market

Type:

By: Sarah Downs

Posted on: 03/09/19

Countless products are launched every day by small and large companies. Not every product succeeds. In fact, it is more likely for a developed product to never reach its market. According to the Marketing Research Association, just 40% of developed products make it to market. Of those that make it, only 60% will generate any revenue. […]

See More
business blog steps doqaru

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

Type:

By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

See More
business development sales doqaru

Business Development & Sales – What is the Difference?

Type:

By: Sarah Downs

Posted on: 30/07/19

Many people in my network have asked me “What’s the difference between business development and sales?” It’s a great question and one that I will answer, to the best of my ability, in today’s blog. I understand the source of the questions; many sales and business development professionals have similar job descriptions. The roles appear interchangeable in […]

See More
strategic business development marketing doqaru

Strategic Business Development & Marketing: What Do Doqaru Do?

Type:

By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

See More
DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)