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Category: Growth
business blog steps doqaru

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

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By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

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business development sales doqaru

Business Development & Sales – What is the Difference?

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By: Sarah Downs

Posted on: 30/07/19

Many people in my network have asked me “What’s the difference between business development and sales?” It’s a great question and one that I will answer, to the best of my ability, in today’s blog. I understand the source of the questions; many sales and business development professionals have similar job descriptions. The roles appear interchangeable in […]

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strategic business development marketing doqaru

Strategic Business Development & Marketing: What Do Doqaru Do?

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By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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marketing business development work together doqaru

How Business Development and Marketing Can Work Together

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By: Yekemi Otaru

Posted on: 18/06/19

I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role felt the same at times; the same purpose dressed up in a buzzword job title. Now that I co-own a business growth consultancy, I get […]

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B2B Marketing Strategies: Long-term vs Short-term

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By: Yekemi Otaru

Posted on: 06/06/19

I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks ago and we need to get customers quickly.” “OK…who is your target customer?” “Everyone! We have a great product.” Regardless of how amazing it might sound, not everyone is your target customer. Understanding and […]

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Competitor Intelligence Improves Marketing Strategy Doqaru

6 Ways Competitor Intelligence Improves Your Marketing Strategy

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By: Yekemi Otaru

Posted on: 27/05/19

Understanding your company’s competitive landscape is crucial if you want to build an audience for your business. It is about understanding the business environment outside your business so that you are in the best position possible to grow your business. Competitor intelligence can help you to quickly identify your niche and grow faster. The kind of information […]

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