DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)

See all posts for:

Category: Marketing
10 problems with blogging doqaru

10 Problems with Blogging & How to Overcome Them

Type:

By: Yekemi Otaru

Posted on: 26/11/19

You start something with the best intentions. An exercise routine, a new diet, a blog. But along the way, you stop. Starting is often easy. It’s continuing and getting the value that needs to be more deliberate. In business blogging, there are problems that new and experienced bloggers come across all the time.   RELATED […]

See More
psychological safety at work doqaru

7 Ways That We Drive Psychological Safety at Work

Type:

By: Yekemi Otaru

Posted on: 08/10/19

I’ve been reading articles about bringing your “whole self” to work and the role of psychological safety in the workplace. Some reports show that when people feel “fake” i.e. they cannot be themselves, that they behave badly. Other reports are clear that psychological safety at work is a key aspect of leading a mentally and […]

See More
more successful business doqaru

Seven Standout Ways To Be A More Successful Business

Type:

By: Yekemi Otaru

Posted on: 24/09/19

Some of the elements we touch on in this blog include; customer service, pricing and creating relationships with customers through giving your brand a ‘personality’ that people can relate to. Do you want to be a more successful business? We know we do! 1. Provide outstanding customer service To excel in customer service, you and […]

See More

3 Mistakes that Give Strategic Marketing a Bad Name

Type:

By: Yekemi Otaru

Posted on: 20/08/19

When Sarah and I decided to merge, our main driver was the gap we saw in the market for strategy-led alignment. We had both worked with businesses that “did” marketing and/or business development. But often, business development and strategic marketing are far removed from each other. Sarah found that her job was harder without a […]

See More

Four Aberdeen-based Entrepreneurs have been shortlisted over three categories at the 2019 Royal Bank of Scotland Great British Entrepreneur Awards.  Sarah Downs and Yekemi Otaru, Co-Founders of Doqaru Ltd are shortlisted for the ‘Start-up Entrepreneur of The Year’ Award.  Michael Ballantyne, Founder of Storywood Tequila is shortlisted for ‘Food & Drink Entrepreneur of the Year’ and […]

See More

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

See More
DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)