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Category: Startup
business blog steps doqaru

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

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By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

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strategic business development marketing doqaru

Strategic Business Development & Marketing: What Do Doqaru Do?

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By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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marketing business development work together doqaru

How Business Development and Marketing Can Work Together

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By: Yekemi Otaru

Posted on: 18/06/19

I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role felt the same at times; the same purpose dressed up in a buzzword job title. Now that I co-own a business growth consultancy, I get […]

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Blog Post Ideas Start-ups Doqaru

12 Business Blog Post Ideas from London’s Hottest Start-ups

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By: Yekemi Otaru

Posted on: 07/05/19

  You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always looking for ways to support start-ups and SMEs in writing more and better content. So, when I came across a recent WIRED.CO.UK article on the hottest start-ups in London, I got curious about what their “content […]

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technology marketing for start ups doqaru

Great! Your Technology Works but Can You Run a Business?

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By: Sarah Downs

Posted on: 16/04/19

There are over 600,000 companies set up in the UK each year. Many of these companies seek to offer new technology to the market, technology that they hope will improve their customers’ efficiencies, safety and cost. Indeed, there are fantastic ideas out there. Most companies only launch a fraction of developed products. In addition, over […]

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build support network doqaru

How to Build a Support Network for Your Business

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By: Sarah Downs

Posted on: 03/04/19

Many of us start our own businesses for the same reasons: to have more flexibility, to make a difference, to be rewarded for all the hard work we put in and maybe to look after ourselves better. These were the reasons I went into self-employment in 2015; following a cancer diagnosis and finally getting the […]

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