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Category: Startup

If you are a start-up or SME, this is the time to emphasise your value proposition. In business, you need to be clear to our customers about the value of the services that you deliver. It is what differentiates you from your competition – otherwise, why would anyone come to you? A value proposition helps […]

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business expenses fast growing start-up doqaru

How to Track Business Expenses in a Fast-Growing Start-up

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By: Pam Cheyne

Posted on: 24/03/20

As part of my role as Administration Manager at Doqaru, I help to track business expenses. It’s a role that our directors, Sarah and Yekemi, did themselves when they worked on their own. But as soon as they could afford to, they delegated this role. And I’m delighted to be the lucky winner of the […]

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You’ve probably heard the startling stats. We fear public speaking more than we fear death. When it comes to networking, many of us have a similar fear. We become uneasy and anxious because we fear the unknown or we worry that we won’t have the right words to say. Why do adults struggle so much with […]

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more successful business doqaru

Seven Standout Ways To Be A More Successful Business

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By: Yekemi Otaru

Posted on: 24/09/19

Some of the elements we touch on in this blog include; customer service, pricing and creating relationships with customers through giving your brand a ‘personality’ that people can relate to. Do you want to be a more successful business? We know we do! 1. Provide outstanding customer service To excel in customer service, you and […]

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new technology oil and gas market doqaru

How to Bring New Technology to the Oil & Gas Market

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By: Sarah Downs

Posted on: 03/09/19

Countless products are launched every day by small and large companies. Not every product succeeds. In fact, it is more likely for a developed product to never reach its market. According to the Marketing Research Association, just 40% of developed products make it to market. Of those that make it, only 60% will generate any revenue. […]

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business blog steps doqaru

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

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By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

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