Online Masterclass | How to Craft Your Value Proposition | Nov 17th | 10am UK time
If you are a start-up or SME, this is the time to emphasise your value proposition. In business, you need to be clear to our customers about the value of the services that you deliver. It is what differentiates you from your competition – otherwise, why would anyone come to you?
A value proposition helps you to convey a compelling argument. This proposition is better the more you understand who your customers are and their end goal.
For instance, your customer’s challenge might be to have more control and visibility of their IT systems. The end goal is peace of mind and that is what you should offer. In the How to Craft Your Value Proposition masterclass, I will breakdown the elements of value propositions so that you thoroughly understand what it means for you and your prospects. You will then be able to craft your own value proposition to attract and engage your ideal customers.
About the Value Proposition Masterclass
In the 90-minute session, you’ll learn:
- How to be clear on your ideal customers’ profile
- How to distinguish yourself from your competition
- What messages you need to share to attract your ideal customers
- How to write (and say!) the ultimate value proposition for your business
The masterclass is ideal if:
- You’re a business leader or marketing professional
- You want to nail how you talk about your business to prospects, potential investors and in your business plan
- You’re not sure how to breakdown what it is that you offer your marketplace
Named one of 40 under 40 business innovators by Scottish Business News in 2016 and two-time Startup Entrepreneur of the Year finalist, Yekemi is a co-founder and director at Doqaru, a management consultancy focused on helping CEOs and MDs achieve sales and marketing excellence using data-driven insights.
She works with start-ups, SMEs and large corporate organisations in the Software, IT, Engineering, Business Support, Recruitment and Oil & Gas sectors. She ran her own marketing consultancy for nearly 3 years and served over 20 clients in that time.
Yekemi has crafted value propositions and written business plans for over 50 companies. Her ability to breakdown complex ideas into engaging content has led her to become a leading B2B marketer for companies with a technical basis.
In September 2018, Yekemi joined the board at Interface, a public sector backed establishment helping Scottish businesses work more closely with academic institutions to drive innovative projects.
Yekemi has over 15 years of industry experience in petroleum engineering, technical sales and strategic marketing roles. Previous companies she has worked for include Schlumberger, GE Oil & Gas and Lloyd‘s Register. She is a best-selling author on social networks and holds an MBA (Distinction), a BEng and MSc (Distinction) in Chemical and Petroleum Engineering.
Apart from strategic marketing, Yekemi is passionate about supporting girls in STEM, mentoring business owners in the poorest countries, creative writing and a keen runner – she recently completed the Couch to 5K programme!
This event is hosted on YouTube as a live event. Registration is via Eventbrite.