DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)

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Tag: B2B Marketing
business blog steps doqaru

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

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By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

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strategic business development marketing doqaru

Strategic Business Development & Marketing: What Do Doqaru Do?

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By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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B2B Marketing Strategies: Long-term vs Short-term

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By: Yekemi Otaru

Posted on: 06/06/19

I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks ago and we need to get customers quickly.” “OK…who is your target customer?” “Everyone! We have a great product.” Regardless of how amazing it might sound, not everyone is your target customer. Understanding and […]

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DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)