DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)

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Tag: Content Marketing
business blog steps doqaru

4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

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By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

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How Business Development and Marketing Can Work Together

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By: Yekemi Otaru

Posted on: 18/06/19

I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role felt the same at times; the same purpose dressed up in a buzzword job title. Now that I co-own a business growth consultancy, I get […]

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B2B Marketing Strategies: Long-term vs Short-term

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By: Yekemi Otaru

Posted on: 06/06/19

I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks ago and we need to get customers quickly.” “OK…who is your target customer?” “Everyone! We have a great product.” Regardless of how amazing it might sound, not everyone is your target customer. Understanding and […]

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12 Business Blog Post Ideas from London’s Hottest Start-ups

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By: Yekemi Otaru

Posted on: 07/05/19

  You’ve probably figured out that I’m crazy about great content. I believe in the importance of content. That’s why I’m always looking for ways to support start-ups and SMEs in writing more and better content. So, when I came across a recent WIRED.CO.UK article on the hottest start-ups in London, I got curious about what their “content […]

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DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)