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Tag: Marketing strategy

Best Reactive Marketing Campaigns 2019

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By: Sarah Dickie

Posted on: 06/01/20

Earlier in the year, I posted about how brilliant I thought the company, Innocent, present their reactive marketing campaigns when they see certain top trends, gaffes and news stories. They use memes, clever play on words and what’s happened to promote their products. In the last few months, top trends and news has been overshadowed […]

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3 Mistakes that Give Strategic Marketing a Bad Name

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By: Yekemi Otaru

Posted on: 20/08/19

When Sarah and I decided to merge, our main driver was the gap we saw in the market for strategy-led alignment. We had both worked with businesses that “did” marketing and/or business development. But often, business development and strategic marketing are far removed from each other. Sarah found that her job was harder without a […]

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Strategic Business Development & Marketing: What Do Doqaru Do?

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By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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B2B Marketing Strategies: Long-term vs Short-term

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By: Yekemi Otaru

Posted on: 06/06/19

I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks ago and we need to get customers quickly.” “OK…who is your target customer?” “Everyone! We have a great product.” Regardless of how amazing it might sound, not everyone is your target customer. Understanding and […]

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