DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)

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Tag: Marketing strategy

3 Mistakes that Give Strategic Marketing a Bad Name

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By: Yekemi Otaru

Posted on: 20/08/19

When Sarah and I decided to merge, our main driver was the gap we saw in the market for strategy-led alignment. We had both worked with businesses that “did” marketing and/or business development. But often, business development and strategic marketing are far removed from each other. Sarah found that her job was harder without a […]

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strategic business development marketing doqaru

Strategic Business Development & Marketing: What Do Doqaru Do?

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By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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B2B Marketing Strategies: Long-term vs Short-term

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By: Yekemi Otaru

Posted on: 06/06/19

I often meet prospective clients that want marketing strategies with quick results. The conversation goes, “We launched a couple of weeks ago and we need to get customers quickly.” “OK…who is your target customer?” “Everyone! We have a great product.” Regardless of how amazing it might sound, not everyone is your target customer. Understanding and […]

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Competitor Intelligence Improves Marketing Strategy Doqaru

6 Ways Competitor Intelligence Improves Your Marketing Strategy

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By: Yekemi Otaru

Posted on: 27/05/19

Understanding your company’s competitive landscape is crucial if you want to build an audience for your business. It is about understanding the business environment outside your business so that you are in the best position possible to grow your business. Competitor intelligence can help you to quickly identify your niche and grow faster. The kind of information […]

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DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)