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Tag: Marketing
organic marketing doqaru

Is Organic Marketing Dead?

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By: Yekemi Otaru

Posted on: 13/07/21

In Q1 2021, paid marketing on Google grew by 20% YoY. B2C and B2B companies spend their marketing dollars on Google, LinkedIn, and Instagram ads partly because organic marketing feels less efficient for driving traffic and engaging the right audience. Yet, organic marketing plays a crucial role in the success of paid and sponsored posts. […]

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Every Thursday, I host a LinkedIn Live, #YOLive, for my connections to gain value. During the lives, I interview guests about a variety of topics. One of the most recent guests was Dr Ana Canhoto. This blog outlines the topics we discussed on the live show, including Dr Ana’s opinion and thoughts on the value […]

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reactive marketing campaign 2020

Best Reactive Marketing Campaigns 2020

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By: Sarah Dickie

Posted on: 12/01/21

Last year, I wrote a blog on the reactive marketing campaigns of 2019. It’s still top of Google searches for  ‘Reactive Marketing Campaigns’. Louis Vuitton, Veuve Clicquot and MasterCard are a few of the companies that have read the blog. I’m delighted that the blog attracted such attention. So, this year’s edition has a lot […]

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starting a new job remotely during a pandemic

Five Tips for Starting a New Job Remotely in a Pandemic

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By: Corey McKay

Posted on: 24/11/20

Starting a new job can be daunting at the best of times and starting a job during a pandemic is even more so. I had no idea what to expect with starting a new graduate job and the challenges working from home may bring. The experience, as expected, has been different from normal circumstances in […]

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sales and marketing are changing doqaru

Sales and Marketing is Changing and So Are We

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By: Yekemi Otaru

Posted on: 03/08/20

We’ve been in business for 20 months and like every idea, what we are has evolved. If I were to describe who we are today, it’d be something like, “We’re a business sales consultancy focused on helping our clients effectively grow revenue. We just happen to be good at marketing.” We’re a team of 4 […]

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