DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)

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Tag: Marketing

3 Mistakes that Give Strategic Marketing a Bad Name

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By: Yekemi Otaru

Posted on: 20/08/19

When Sarah and I decided to merge, our main driver was the gap we saw in the market for strategy-led alignment. We had both worked with businesses that “did” marketing and/or business development. But often, business development and strategic marketing are far removed from each other. Sarah found that her job was harder without a […]

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4 Simple Steps for Starting a Business Blog: A Beginner’s Guide

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By: Yekemi Otaru

Posted on: 06/08/19

Nearly half of B2B buyers read 3-5 pieces of content before engaging with any salesperson. If you are a B2B technology or computing company, for instance, around 63% of articles in your industry are found and read through Google searches. Depending purely on social media to tell your story is not sufficient as organic searches overtake […]

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Strategic Business Development & Marketing: What Do Doqaru Do?

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By: Yekemi Otaru

Posted on: 09/07/19

We think that you know what Doqaru do, but do you? As a business, we assume that people know what we do at Doqaru. But sometimes, they don’t. In turn, people can be left guessing what we do. There are a few clues on our website and within our social media posts. However, there’s no […]

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How Business Development and Marketing Can Work Together

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By: Yekemi Otaru

Posted on: 18/06/19

I’ve been called many things in my 13-year career. Including Technical Sales Engineer, Business Development Executive and Marketing Manager. I suppose there are worse things to be called. Each role felt the same at times; the same purpose dressed up in a buzzword job title. Now that I co-own a business growth consultancy, I get […]

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DoqaruCon takes place on 5th March 2020 at The Event Complex Aberdeen (TECA)