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Tag: Sales & Marketing
marketing qualified leads

Marketing Qualified Leads: Why You Need Them & How to Get Them

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By: Yekemi Otaru

Posted on: 28/09/21

For most business owners, growing revenue is a top priority. To increase revenue, you need leads. But not any ol’ leads will do. Sales growth requires a steady stream of marketing qualified leads (MQLs). MQLs are warm leads from people who have shown an interest in your offering. Leads from people who have engaged with […]

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