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Tag: strategic marketing

According to research, 65% of global consumers prefer content in their language. The study highlights the importance of multilingual translations for international B2C and B2B sectors. Fiona Feldermann, managing director at McFelder Translations, touched on this importance when she joined Yekemi Otaru on her #YoLive LinkedIn live. Fiona revealed that translations and communication have a […]

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3 Mistakes that Give Strategic Marketing a Bad Name


By: Yekemi Otaru

Posted on: 20/08/19

When Sarah and I decided to merge, our main driver was the gap we saw in the market for strategy-led alignment. We had both worked with businesses that “did” marketing and/or business development. But often, business development and strategic marketing are far removed from each other. Sarah found that her job was harder without a […]

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